ABC Family has unveiled its strategy for the summer of 2015, coining the term “Becomers” — a word that defines their socially engaged audience who are currently experiencing their “firsts” in everything (first kiss, first apartment, first job, etc.)
We are renewing our focus on an especially vibrant and important part of the consuming public, whom we have named ‘Becomers,’ and are committing to this life stage rather than to a generation. Becomers are exploring and establishing who they are becoming – personally, professionally and romantically — they live in that magical and messy place between their first kiss and their first kid. We are doubling our commitment to original programming and will serve their modern media habits with gusto by reconceiving our WATCH ABC Family app as a marriage of content and fandom that will make it a vital part of their viewing habit.
– ABC Family President, Tom Ascheim
The cable network also announced the summer premiere dates of returning shows: Pretty Little Liars, Switched at Birth, Chasing Life, The Fosters, Melissa and Joey, Baby Daddy and Young and Hungry.
New pilots, projects in development on tap later this summer and for 2016 were also revealed.
Here’s how the schedule looks like:
Tuesday, June 2
“Pretty Little Liars” and “Stitchers”
Wednesday, June 3
“Melissa & Joey” and “Baby Daddy”
Monday, June 8
“The Fosters” and “Becoming Us”
“Beyond” is a one-hour drama about a young man who wakes up from a coma after 12 years and discovers new Supernatural abilities that propel him into the middle of a dangerous conspiracy. From Imperative Entertainment and Automatik, “Beyond” is created, written and executive produced by Adam Nussdorf (“Once Upon A Time in Wonderland”). Tim Kring (“Heroes”), Zak Kadison, Justin Levy and Brian Kavanaugh-Jones will serve as Executive Producers.
From ABC Signature Studios, “Gorgeous Morons” is a half-hour multi-cam comedy that focuses on two stunningly handsome but ridiculously simple brothers – one is a model, the other a personal trainer – who find their lives rocked by their brainy new roommate, a female literature PhD whose looks are, by their standards, in desperate need of help. “Gorgeous Morons” is co-created and executive produced by Emmy® Award-nominated Lee Eisenberg & Gene Stupnitsky (“The Office,” “Bad Teacher,” “Hello Ladies,” “Trophy Wife”), alongside former “The Office” head writer Danny Chun (“Happy Endings,” “The Office,” “The Simpsons”). Chun is penning the script.
New series premiering later this summer
Monica the Medium
“Monica the Medium” is a fascinating look at Monica, a junior at Penn State navigating friends, family, relationships – and the fact that she’s a medium and can talk to dead people. Her uncommon vocation provides an endless supply of emotional and engaging stories, with a unique millennial perspective. The show is produced by Dave Caplan’s Trooper Entertainment in association with Lionsgate TV. Caplan will serve as executive producer alongside Malachi McGlone.
Job or No Job
“Job or No Job” is an unscripted series from the producers of “Undercover Boss” that follows one young adult per episode on his/her journey to land a first job. Each job seeker will Go On three interviews, and we will watch the intense ride to find out if he or she lands three, two, one – or zero offers. The series is produced by Studio Lambert/All3Media America. Stephen Lambert, Eli Holzman, Greg Goldman and Sara Quick serve as executive producers.
Next Step Realty: NYC
From Lincoln Square Productions, comes “Next Step Realty: NYC,” a business based docu-series following the passionate and ambitious employees of Next Step Realty. The Manhattan-based real estate firm specializes in helping recent college graduates find their apartments in New York City while navigating interpersonal and professional conflicts in the workplace. Danielle Rossen (“What Would You Do?”) serves as the executive producer.
Kevin from Work
“Kevin from Work,” a half-hour workplace comedy, centers on Kevin, a young man who declares his unrequited love for his coworker Audrey in a letter, believing he’ll never see her again after he accepts a job overseas. But when the opportunity falls through and Kevin is forced to return to his old job, how will he and Audrey continue to work together now that his feelings are no longer secret? The series is written, created and executive-produced by Barbie Adler (“How I Met Your Mother,”). Aaron Kaplan at Kapital Entertainment (“Chasing Life”) and McG at Wonderland Sound & Vision (“Charlie’s Angels”) serve as Executive Producers. The comedy stars Noah Reid (“Backpackers“) as Kevin, Paige Spara as Audrey, Matt Murray (“Rookie Blue”) as Brian, Jordan Hinson (“Eureka”) as Roxie, Punam Patel as Patti, with guest star Amy Sedaris (“Strangers with Candy”) as Julia.
“Startup U” is an unscripted, one-hour series from the producers of “House of Food” that follows a group of entrepreneurial millennials as they embark on a semester at Draper University in Silicon Valley. Led by billionaire founder and venture capitalist Tim Draper, the seven-week program teaches the fundamentals of launching a startup company under the mentorship of America’s business leaders. In the end, students pitch their ideas to a panel of hungry venture capitalists with the hope that they’ll receive a life-changing investment to launch their business. To date, more than 150 Draper graduates have received funding totaling more than $15 million from mogul investors and Tim Draper himself. Brimming with innovation and determination, “Startup U” pulls back the curtain on what it takes to achieve success in the most innovative and competitive marketplace in the world. Viewers join a group of savvy millennials as they suffer through hard lessons and grab opportunities with both hands, all in the pursuit of their dreams. “Startup U” is produced by Ugly Brother Studios, a Sky Vision partner. Mike Duffy, Tim Duffy and Tim Draper serve as executive producers.
New series premiering in early 2016
Based on the bestselling young adult fantasy book series The Mortal Instruments by Cassandra Clare, “Shadowhunters” follows 18-year-old Clary Fray, who finds out on her birthday that she is not who she thinks she is but rather comes from a long line of Shadowhunters – human-angel hybrids who hunt down demons. When her mother Jocelyn is kidnapped, Clary is thrown into the world of demon hunting with mysterious Shadowhunter Jace and her best friend, Simon. Now living among faeries, warlocks, vampires and werewolves, Clary begins a journey of self-discovery as she learns more about her past and what her future may hold. McG, who serves as executive producer, will also direct the first episode.
“Recovery Road,” based on the popular young adult novel by Blake Nelson, focuses on a teenage girl dealing with addiction. Maddie (Jessica Sula, UK’s “Skins”) has a reputation as a party girl who doesn’t think she has a problem, until she’s confronted one day by her school guidance counselor (Alexis Carra) and is forced to choose between expulsion and rehab. Maddie makes the difficult decision to live with other recovering addicts at a sober living facility while facing the daily pressures of her teenage life. Sebastian De Souza, Kyla Pratt, Sharon Leal, Daniel Franzese and David Witts also star.